Driving Success for Beauty & Wellness Brands

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Your guide, Ulta 2025 Q2 Report, will include:

  1. Conversion Over Coverage: Big spenders lost to brands with strong PDPs and proven SKUs.
  2. Trust Drives Results: Familiar, high-trust products like La Roche-Posay converted best.
  3. Format Matters: Routine-friendly formats like Sol de Janeiro mists beat prestige EDPs.
  4. Systems Win: Aligned content, reviews, and structure turned spend into growth.

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